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Posts Tagged ‘communications’

First impressions used to happen as people met face to face. But in today’s world, people meet others way before that step.

Meeting people and getting to know them used to require both parties to be present. With all this “newfangled” technology, this is certainly not the case anymore. These days, first impressions tend to start with either a Google or Facebook search and a little stalking.

It is important to monitor what any outside person will find when they search you. Here are some tips I have found helpful to keep in mind:

  • Does someone else have your name? Be sure that when people search you, they are finding information about you and not the other 8 billion John Smiths that exist. Do something to stand out. Include your middle initial in your Twitter handle or LinkedIn profile. Use SEO to bump yourself up to the top of a search. Mashable can show you how
  • Clean up your social media. No drinking. No drugs. Easy on the language. Make sure you are always looking over what your friends post and attach your name to. Don’t be afraid to un-tag, delete posts and even de-friend if need be. Don’t let someone else taint your pages.
  • Make sure you are consistent. If you look like a raging lunatic on Twitter but your LinkedIn shows how you run your own business while your Facebook has you saving orphans in Cambodia, outside viewers might be skeptical. Play to your strengths while still being honest.
  • Keep track of where your name is. Set up a search on your Google Reader that shows when new web content contains your name. This will help to stay aware of how people might find you. If you have a common name, this is a good idea to make sure your long lost twin isn’t shaming your name.
  • Ask a friend to take a look. Sometimes we become desensitized to what shows up online. Have people of different ages tell you the first things they notice. Not sure if a photo is appropriate? Wondering if your LinkedIn profile shows off your best talents? An outside perspective always helps.

Another great way to check out how awesome you are online on Klout. By connecting your various profiles, they give you a score based on how influential you are with whatever content you post and how your connections respond to it. I’m still learning how to use it but my competitive nature has me doing all I can to bump up my score.

Klout

What tips do you have to make a great impression online? Let me know in the comments below.

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As a strategic communications student in her ultimate semester, it’s only fitting that I’m taking all communications classes. Did I mention they are all in English? It’s a wonderful thing.

Spending every day of the week working on public relations tactics and message strategies gives me a little bit of a taste of what I hope to be doing as I jump into the working world. Granted it’s a tad different when you work for a boss and a paycheck as opposed to a professor for a grade. I’m pretty sure the only place you can cash in grades is at Chuck-E-Cheese. It didn’t work at Nordstrom.

One aspect of my Strategic Message Designs Class is to blog regularly. Luckily I already have things set up here and could practice last semester. Unfortunately, the content will be slightly less worldly. The emphasis is on public relations and the world of media and communications. The goal: don’t let the blog get boring. Challenge accepted!

I’m hoping to have some new and exciting updates about life as a comm student on a quest for work. This job search may not be in a foreign place, but trust me when I say it shall be an adventure.

This so-called “jump” into the working world will likely be just as far out of my comfort zone as Spain. It’s kind of like the step off of a plane with the hesitation that my parachute might not open.  Let’s hope it doesn’t end in a splat on concrete.

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