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There is always controversy about who is the world power. Ethnocentrically, the United States believes we run the universe. China is certainly a contender. Spoiler alert- we’re all wrong.

Facebook has officially taken over everything. In my social media class, we have uncovered the scary ways in which social media has control over our privacy and information regardless of how much we think we protect it.

Spoiler alert- Facebook likely knows more about you than you do. Here is how:

  • Location location location- Facebook knows where you are based on where you are using your smartphone or the IP address of where you are logged in. If you don’t log out, Facebook still collects all of your information.
  • Face recognition- even if you untag or delete photos, Facebook has face recognition. Your name will always be attached with images in an album where you appear whether it is once or 50 times.
Facebook Face Recognition

Facebook could identify my face when looking through an album that hadn’t been tagged

 

  • What are you searching? Facebook keeps track of that and uses the information to tailor advertisements to you. 
  • Facebook makes changes to their terms and conditions all the time but they rarely let users know. Your privacy settings might be reset without you knowing it.

With Facebook being so present, they continue to extend their control over its users which has reached the billions. The latest was this week’s announcement of the Facebook’s new home screen for Android phones. Users can chat and get updates automatically to the home screen of their smartphones.

And what does Facebook get? Access to everything. With no concept of logging in or out of the Facebook application, users’ information will be constantly recorded.

While new technology gives us the potential to do so many things that would have been unthinkable just a few years ago, we must stay smart. Being aware of the motives behind the world powers like Facebook and Google will help to stay protected and maintain privacy.

What measures do you take to secure your privacy? Let me know in the comments below.

 

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