First impressions used to happen as people met face to face. But in today’s world, people meet others way before that step.
Meeting people and getting to know them used to require both parties to be present. With all this “newfangled” technology, this is certainly not the case anymore. These days, first impressions tend to start with either a Google or Facebook search and a little stalking.
It is important to monitor what any outside person will find when they search you. Here are some tips I have found helpful to keep in mind:
- Does someone else have your name? Be sure that when people search you, they are finding information about you and not the other 8 billion John Smiths that exist. Do something to stand out. Include your middle initial in your Twitter handle or LinkedIn profile. Use SEO to bump yourself up to the top of a search. Mashable can show you how.
- Clean up your social media. No drinking. No drugs. Easy on the language. Make sure you are always looking over what your friends post and attach your name to. Don’t be afraid to un-tag, delete posts and even de-friend if need be. Don’t let someone else taint your pages.
- Make sure you are consistent. If you look like a raging lunatic on Twitter but your LinkedIn shows how you run your own business while your Facebook has you saving orphans in Cambodia, outside viewers might be skeptical. Play to your strengths while still being honest.
- Keep track of where your name is. Set up a search on your Google Reader that shows when new web content contains your name. This will help to stay aware of how people might find you. If you have a common name, this is a good idea to make sure your long lost twin isn’t shaming your name.
- Ask a friend to take a look. Sometimes we become desensitized to what shows up online. Have people of different ages tell you the first things they notice. Not sure if a photo is appropriate? Wondering if your LinkedIn profile shows off your best talents? An outside perspective always helps.
Another great way to check out how awesome you are online on Klout. By connecting your various profiles, they give you a score based on how influential you are with whatever content you post and how your connections respond to it. I’m still learning how to use it but my competitive nature has me doing all I can to bump up my score.
What tips do you have to make a great impression online? Let me know in the comments below.
Great advice about improving your social media imprint! Keeping track of your accounts and watching the content of your posts is key, but growth is just as important.
Thanks for reading Michelle! Glad you found the advice helpful.